Charles F. Warren Consulting, Inc.
Charles F. Warren, Principal
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About

Charles F. Warren Consulting Inc. was established to provide small and large marketers and manufacturers with the unique technical and creative perspective acquired through 30+ years of developing, manufacturing and supporting products and Brands for the Personal Care products market.

Experience with launching products and Brands for the Professional Salon market, the general hair and skin markets and the African Hair market. Some of the Brands extensively involved with include:

Apple Pectin (salon)

Style (retail-hair)

New Era (African Hair)

Nucleic A (salon)

PermaSoft (retail-hair)

TCB (African Hair)

Indola ( salon)

TRESemme (retail)

MOTIONS (African hair)

 

VO5 (retail-hair)

Soft & Beautiful (African Hair)

 

St. Ives (retail-skin)

 

 

Noxzema (retail skin)

 

 

SIMPLE (retail skin

 

 

Products include shampoos, conditioners, reactive products (permanent waves, colors, bleaches and relaxers/straighteners), styling products (aerosol and nonaerosol), hand and body lotions (retail skin), body washes (retail skin) and facial treatment products (retail skin). I have been involved with actually developing formulas, providing direction for the development of formulas and products, testing and evaluating formulas and competitive products and providing guidance and support for claims and advertising for all of these Brands and products.

In addition, I have managed and directed technical support activities such as fragrance development, Test Salon evaluations, Analytical Testing, Microbiological testing, and Process Engineering.

In all of this experience I partnered with cross-functional teams including Marketing, Market Research/Consumer Insights, Finance, Procurement, Supply Chain/Operations, Advertising agencies and Legal groups (internal and external). In addition, I have worked as a participating member of strategic management teams for R&D and Hair Care and Skin Care business teams.

All of this experience has been garnered working directly for major consumer goods manufacturers such as: Pillsbury, Lamaur/Dowbrands and Alberto Culver/Unilever.  As a contract manufacturer, I worked with manufacturers/marketers such as Gillette, Lustrasilk, Aveda, Bumble and Bumble, Artec, The Barbers and Great Clips.

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